Over two nights, PROCLUB and I Love Micheladas brought together music, cars, food, friends and community under one roof. What started as a collaboration around a limited collection quickly became a full celebration of Los Angeles and the different communities connected to both brands.

One of the biggest moments of the weekend came when Lil Rob took the stage for a special live performance, bringing a soundtrack tied to Southern California for generations. DannyLux also joined us, while surprise guests including Prod, Rene Vaca, Kali Uchis and Steve Lacy made their way through the event.

Music carried the weekend from beginning to end, and we want to thank the DJs who kept the energy moving throughout both nights. Thank you to DannyLux, Dina, Mike Snell and Joaquin, with a special thank you to our good friend Dro Barlo, I Love Micheladas' house DJ, for helping set the tone and keep the party going.

A special thank you to the entire I Love Micheladas team for welcoming PROCLUB into their world and trusting us to build something together, and to everyone who pulled up and supported the collection. What started with five pieces became something much bigger than the drop itself.

The PROCLUB x I Love Micheladas collection was created specifically for the two-night Los Angeles takeover, bringing the identity of both brands together across a limited five-piece release. The collection pulled from I Love Micheladas’ visual language while keeping the familiar PROCLUB foundation at the center. Each piece was designed to feel connected to the event, from the artwork and graphics to the way the collection was styled throughout the weekend. Rather than feeling like a separate merchandise drop, the clothing became part of the full experience and helped give the takeover its own identity.

Released exclusively at the event, the collection gave everyone who pulled up the only opportunity to shop the pieces in person. Throughout both nights, the collection could be seen on performers, DJs, friends of both brands and guests across the venue. For us, the drop represented what makes collaborations like this special. It was about creating something that made sense for the moment, the location and the community that showed up to support it.

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